Kylie Jenner Launches Music Career with Terror Jr Collaboration ‘Fourth Strike’
Kylie Jenner, primarily known for her influential beauty empire and reality TV fame, has embarked on a new creative journey. This October, she surprised her fans by releasing a single in collaboration with the Los Angeles-based pop duo, Terror Jr, titled “Fourth Strike.”
The track not only marks Jenner’s debut in the music industry but also revives her “King Kylie” persona. “Fourth Strike” is a continuation of Terror Jr’s “Third Strike,” a track famously featured in a Kylie Cosmetics advertisement. The initial confusion over whether Jenner lent her vocals to “Third Strike” has finally been clarified with this direct collaboration.
In “Fourth Strike,” Jenner’s voice blends with the electro-pop vibes of Terror Jr as she sings lines that echo both introspection and bold proclamation. Fans of Jenner will recognize the significance as she uses the track to also shout out her King Kylie alter ego, cementing the song’s importance in her personal and professional narrative.
The launch of the song coincides with a major milestone in Jenner’s business career. She is reintroducing the King Kylie Collection, a nod to her massively successful past releases that helped turn Kylie Cosmetics into a multi-billion dollar brand. This strategic alignment showcases Jenner’s ability to merge her entrepreneurial spirit with her new music career.
Her new musical venture has been met with excitement on social media, where Jenner shared a series of posts about her experience in the studio. These posts not only celebrated the release but also hinted at the long-speculated involvement of Jenner in the vocals of “Third Strike.”
Kylie Jenner’s Music and Business Endeavors
Jenner’s entry into the music industry is complemented by her continued success in the beauty business. In 2019, the financial valuation of Kylie Cosmetics skyrocketed when Coty acquired a majority stake, recognizing the brand’s influence and Jenner’s role as a pivotal figure in modern celebrity entrepreneurship. Read about the Coty acquisition on The New York Times.
The multi-talented star also celebrated “Fourth Strike” with a vibrant Instagram post, which included images and videos of her recording process, exciting fans and followers worldwide.
Interestingly, this is not Jenner’s first brush with viral musical moments. In 2019, her spontaneous singing of “Rise and Shine” to her daughter Stormi became an internet sensation. This incident, captured in an episode of Keeping Up With the Kardashians, turned Jenner into a musical meme, which is still fondly remembered by fans. Watch the viral moment on YouTube.
Explore Jenner’s King Kylie Collection and listen to her debut track “Fourth Strike” via the official music video to experience the latest evolution of Kylie Jenner’s career.