Cook Media Global Expands Portfolio with Fair Trade Services Acquisition

Cook Media Global, a noted entity in the realm of Christian media, has recently broadened its influence with the acquisition of Fair Trade Services. This move incorporates a roster of revered artists like Phil Wickham, CeCe Winans, and MercyMe into Cook Media’s expanding portfolio. Notably, Fair Trade Services will retain its operational independence as a subsidiary post-acquisition, effective from October 31.

Fair Trade Services, originally established as INO Records in 1999 by Jeff Moseley, underwent a rebranding in 2011 to its current name. Over the years, it has become a significant force in the Christian music scene, a trait Cook Media Global aims to further enhance.

The acquisition also includes Fair Trade’s extensive song publishing assets, workforce, and music recordings catalog. This integration is part of Cook Media Global’s ongoing strategy to deepen its roots in Christian media, following previous acquisitions such as Integrity Music and Group Publishing.

Jeff Moseley expressed enthusiasm about joining forces with Cook Media Global. He emphasized that the foundational ethos of Fair Trade aligns seamlessly with Cook Media’s mission, forecasting a fruitful collaboration ahead.

Beyond corporate alignments, the artists under Fair Trade have continued to achieve remarkable success. Recent accolades at the GMA Dove Awards, with CeCe Winans and Phil Wickham securing major wins, underscore the label’s impact in the industry.

Amidst these developments, Cook Media Global’s CEO, Bill Reeves, highlighted the cultural and theological congruence between the two entities, which he believes is crucial for the acquisition’s success. He praised Fair Trade’s commitment to its artists and its culture of innovation and flexibility, which Cook Media intends to uphold and nurture.

With Cook Media Global’s commitment to nurturing talent and creating impactful Christian content, the acquisition promises to enhance the services and outreach of Fair Trade, ensuring that its artists continue to thrive and reach wider audiences with their music.