Exploring the Success Behind Viral Songs with Atlantic Records CEO Elliot Grainge

Introduction to Elliot Grainge and His Music Journey

On the first anniversary of his role as CEO of Atlantic Records, Elliot Grainge joins Billboard On the Record to discuss his vision and strategies for making music that captures global attention. From his roots in a music-rich family background to wielding modern tools like AI in artist discovery, Grainge’s approach extends beyond traditional music production.

Elliot Grainge’s Path to Atlantic Records

Elliot’s journey in the music industry began with founding his label, 10K Projects, which boasts successes with notable artists like Ice Spice, Trippie Redd, and Surfaces. His move to CEO of Atlantic, a major position transition endorsed by Warner Music Group in 2023, marks a significant chapter in his career. Despite his relatively brief tenure within the major label system, his impact is undeniable, having already seen massive success including chart-toppers like “Ordinary” by Alex Warren.

Insights from the Podcast Episode

In the podcast, Elliot Grainge shares key insights on how the integration of social platforms like TikTok and the pandemic’s influence have reshaped music discovery and consumption. He highlights the importance of adapting to these new environments to keep music relevant and engaging.

Elliot also discusses the potential of AI in revolutionizing music, hinting at a future where technology plays a central role in identifying and promoting talent.